Unlocking the Potential of Touch Technology by Jonathan Wong

Since the launch of Microsoft’s Windows 7 operating system, we have witnessed a phenomenal demand for the progress towards Natural User Interfaces. There are now new generation of PCs enabled with multi-touch functions and touch-optimized applications being released as you read this.

The market for touch PCs is heating up. About 10 percent of new PC models in 2010 will support touch technology, says Amy Leong, research director at Gartner Research. “In the next few years, we are going to see touch technologies being tested and deployed for many applications. More than 6 million PCs with touch screens will ship in 2010, nearly four times more than in 2008.”

Microsoft has worked closely with HP, one of our largest partner PC manufacturers, during the development of Windows 7 to ensure hardware design presents a flawless symbiosis of software and hardware integration. This collaboration between Microsoft and HP result in a truly intuitive, innovative and engaging computing experience that brings technology to life in ways never available before to a mainstream consumer audience.

To further unlock the potential of HP’s touch-enabled hardware and TouchSmart 3.0 software together with Microsoft’s Windows 7 operating system, HP is now seeking software developers to join the HP TouchExchange Programme in creating cutting edge and functional applications that will revolutionize the future of the touch technology and bring new innovations to consumers.

If your application holds commercial potential, HP may provide you with a HP TouchSmart PC and a sizeable start-up capital to help you develop your application and commercialize it in the market.

With the wide range of touch-ready Windows 7-based computers coming to market this year, with some priced low enough to put touch within just about everyone’s reach, it offers great potential for you to showcase your solutions to a huge audience.

The Windows 7 Multitouch Platform is a very powerful development platform. Microsoft with HP aim to provide you the necessary support and resources to help you succeed, connect with the relevant business partners and expand your market reach. For more details on the HP TouchExchange programme initiative, please read here.

The Microsoft Innovation Centre is more than willing to help you achieve success.

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