To mark the global launch of Microsoft’s latest browser, Internet Explorer 9 (IE9) poll was conducted across Asia Pacific and Europe. Result shows Asian women tend to put web browsing safety first while the men chose speed above everything else. Asians are more likely to take risks online compared to their European counterparts and majority of them want to watch online movies in high definitions – speed is imperative to pave way for future content.

With these fresh insights on web surfing habits in Asia, IE9 has placed speed as the key proposition. In fact, IE9 is 11 times faster than its predecessor, IE8. An online martial arts game (http://www.masterofthewebgame.com) has been specially designed by Asian firm, The Upper Storey, allowing users to experience first-hand the remarkable speed and performance of IE9.

Based on the IE9 survey findings, Microsoft highlights five key tips when using IE9;

• Keep your browser current, download IE9 now at:
  http://www.beautyofthewebasia.com/.
  Your Internet browser is the first line of defense against all online attacks. Researchz data from NSS Labs shows that IE9 blocks 99 per cent of all socially generated malware attacks – much higher than any other browser.
• Browse on the fast lane: IE9 is designed to ensure that the browser starts fast and stays fast over time. Add-ons Advisor identifies programs that may be slowing down the browser and gives you the information you need to disable or fix it, directly from the Notification Bar itself.
• Stay safe: The ‘SmartScreen Filter’ in IE9 protects your computer better by warning you when you attempt to view sites or download files that are potentially unsafe. IE9 also introduces the new SmartScreen Download Reputation filter that uses a website’s reputation data to remove unnecessary warnings for well-known files, and show more severe warnings when the download is a higher risk of being malicious.
• Don’t leave an online trail behind: With the new Tracking Protection feature, IE9 provides you with an added level of control and choice about the information that you reveal about your online activities.
• Make your online browsing a breeze: IE9 comes packed with nifty shortcuts that take you to your online destination faster. For example, the Pinned Sites feature allows you to pin the websites you access most often directly

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