Windows Embedded, Surface 2.0, Microsoft Tag, Windows Phone and Kinect come together for “5D” experience by Kinda Lau

[vimeo width=”600″ height=”300″]http://vimeo.com/35533524[/vimeo]

At the 2012 NRF Convention & Expo in NYC, in partnership with NEC and Microsoft, the team from Razorfish has created the first ever Retail Experience Platform code-named “5D”.  Leveraging Windows Embedded, Microsoft Surface, MS Tag, Windows Phone and Kinect for Windows, they created a prototype around a fictitious brand “Razorfashion” that demonstrates how various touch points along the customer journey can attract consumers into the store, drive product engagement and arm store associates with more contextualized digital tools.

The 5 in 5D itself refers to the integration of digital devices (such as kiosks, large-screen displays, smartphones), content, experiences, analytics and CRM – with a touch of digital magic. It’s very exciting to see how they have successfully shown us the potential of combining Microsoft technologies to build new digitalized user experience in retail platform. Hopefully we’ll see more of this in the future market!

And now, 5D is available as a beta version.

You can read the full press release here, and also the official announcement on the Emerging Experiences blog.

 

 

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