Microsoft ModernBiz: Re-imagine Finance Event
Date: Wednesday, 5 November 2014
Time: 8.00am to 1.00pm (Registration starts at 8.00am)
Event Venue: Microsoft Auditorium, Level 21
Address: One Marina Boulevard, 1 Marina Boulevard, Singapore 018989
Who should attend: Finance Directors, Financial Controllers, Head of Department, Finance Professionals, Bankers, Operations Managers, Finance Executives.
With economic uncertainty, globalization and intense competition, there’s been an increasing pressure on the finance function to play a more strategic role in the business. There’s a perceptible change in emphasis from traditional scorekeeping and cost control to value creation and business partnering. In a constantly shifting business environment, there’s a need to manage complexity to deal with new threats and seize opportunities than ever before.
In particular, the rise of digital technology presents the finance function with new and unique tools to rise to these challenges. It represents opportunities for the finance function to increase its strategic influence as well as meet the digital needs of a new generation of young finance professionals which it aims to attract and retain.
In addition, the right technology can be a major differentiator for finance professionals from small and midsize businesses. Modernizing your IT can set you apart from your competitors, whatever size they may be. In fact, a study from Boston Consulting Group found that technology leaders—defined as businesses who adopt new technology early—far outperform their peers in the marketplace.
ModernBiz Event Topics:
- Transforming the finance function today for tomorrow’s business success
- A Day in a Life of a Finance Professional
- Business Alchemy 101 – The Art and Science of turning sales/revenue data into gold
- qwikForecast – A Look at an Enterprise Class Application on the Cloud
Agenda
| Time | Topics | Speakers |
| 8.00am – 8.30am | Registration and Breakfast | |
| 8.30am – 9.00am | Keynote Address Transforming the finance function today for tomorrow’s business success. |
James Leong CEO, Visions.One Consulting Pte Ltd |
| 9.00am – 10.00am | A Day In A Life Of A Financial Professional Vivien and Ray will be sharing how Microsoft has re-imagined Finance to empower a lean team of finance professionals using our own tools and technologies to drive greater collaboration and business insights in a technologically driven world. |
Vivien Cheng Senior Controller, Microsoft SingaporeRay Yap Group Finance Manager, Microsoft Singapore |
| 10.00am – 10.15am | Networking Break | |
| 10.15am – 11.15am | Business Alchemy 101 – The Art and Science Of Turning Sales/Revenue Data Into Gold Business and Consumer Insight shares some methodologies and considerations which finance professionals can take into account as they analyze sales data. |
Matthew Choo Khim Fah Director, Business & Consumer Insight, ClayOPS |
| 11.15am – 12.00pm | qwikForecast – A Look at an Enterprise Class Application on the Cloud How to generate comprehensive business forecasts and provides insight into projected cash flows and profitability. |
Greg Parsons Managing Director, Maxiplan Technology |
| 12.00pm – 1.00pm | Networking Lunch |
*Subject to changes without any prior notice.
Microsoft ModernBiz: Re-imagine Marketing Event
Date: Wednesday, 5 November 2014
Time: 1.30pm to 6.00pm (Registration starts at 1.30pm)
Event Venue: Microsoft Auditorium, Level 21
Address: One Marina Boulevard, 1 Marina Boulevard, Singapore 018989
Who should attend: Marketing Directors, Marketing Managers, Head of Marketing Department, Sales and Marketing Professionals, Entrepreneurs, Marketing Executives.
Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must use to reach them and win their business and loyalty.
The role of today’s marketer is evolving rapidly along with this customer-centered revolution. Marketers are transforming their roles to activate around the customer and empower people to be responsive to customer needs.
The right technology can be a major differentiator for marketers from small and midsize businesses. Modernizing your IT can set you apart from your competitors, whatever size they may be. In fact, a study from Boston Consulting Group found that technology leaders—defined as businesses who adopt new technology early—far outperform their peers in the marketplace.
ModernBiz Event Topics:
- Evolution of marketing and the importance of online marketing elements in the future of marketingA Day in a Life of a Marketing Professional
- Marketing and Engagement in the Digital Age
- Driving customer engagement with agile, multi-channel digital marketing
- Internet of Things and the Potential Impact on Your Life and Your Business
Agenda
| Time | Topics | Speakers |
| 1.30pm – 2.00pm | Registration | |
| 2.00pm – 2.30pm | Keynote Address Evolution of marketing and the importance of online marketing elements in the future of marketing.– Latest trends which are transforming marketing – The key components of a growth hacking marketing plan to start conversations and accelerate sales – The new fundamental skills required to be successful in the era of digital marketing – What do marketing leaders need to do, starting now? |
Maneesh Sah Regional Marketing Director, Towers Watson |
| 2.30pm – 3.30pm | A Day in a Life of a Marketing Professional Time is of essence! It is critical for business to address their customers with the right value proposition & time.Join us for an interactive session on how marketing leaders balance their priorities, land effective marketing campaigns to gain more customers & manage their teams effectively. |
Aude Breteau Senior Marcom Manager, Microsoft Singapore |
| 3.30pm – 3.45pm | Networking Break | |
| 3.45pm – 4.30pm | Marketing and Engagement in the Digital Age A look at how the traditional sales funnel has evolved to meet customers’ changing expectations and behavior. |
Keith Kok Marketing Consultant |
| 4.30pm – 5.30pm | Driving Customer Engagement with Agile, Multi-channel Digital Marketing How to build, deliver and manage rich marketing campaigns within a single unified platform. |
Mike Brown Director of Business Development, GUMBUYAMarcos Pinedo VP of Product, GUMBUYA Wolf Maher |
| 5.30pm – 6.00pm | Internet of Things and the Potential Impact on Your Life and Your Business | Frederick Liau Chief Innovator & Founder, BetaMovement |
| 6.00pm | End |
*Subject to changes without any prior notice.
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