Singapore’s premier anime convention, Anime Festival Asia (AFA), was back in town and anime fans were treated to Microsoft Singapore’s exclusive unveiling of a new anime heroine, Inori Aizawa. IMG_5091 Inori Aizawa was created by local art enthusiast group Collateral Damage Studios (CDS) in March 2013, and drew more than 20,000 likes and comments. Her immense popularity caught the attention of Microsoft Singapore who decided to unveil Inori especially for AFA 2013 to coincide with the launch of Internet Explorer (IE) 11. IMG_5176 Microsoft Singapore also collaborated with Nanyang Technological University’s CACANi Animation to develop a special promotional video introducing Inori. The video has been a resounding success with fans, gathering more than 2 million views within three days of its launch and fans requests for a 24 episode television series featuring Inori. [youtube]https://www.youtube.com/watch?v=BHTUlF7NA2o[/youtube] Day 2 of AFA, Saturday morning 9:30am and Microsoft Singapore’s experiential booth for Inori Aizawa was already buzzing with activity as everyone queued up eagerly to experience Internet Explorer (Inori Version) on Surface tablets. IMG_5092 IMG_5096 1460963_10201522001186668_160019355_n Lucky fans who visited the Microsoft booth early were rewarded with a limited edition Inori Aizawa Internet Explorer t-shirt. IMG_5131 The Microsoft booth was full of attractive displays featuring Inori which were extremely popular with fans and shutterbugs. IMG_5094 IMG_5161 IMG_5097 Creative fans had a lot of fun with Inori by striking interesting poses with the character. IMG_5188 IMG_5190 IMG_5191 At 2pm, the booth was graced by the presence of Valerie from Asian Pop Collective (APC) who is the voice of Inori. Her photo session drew huge crowds of people and even attracted the attention of a cute Iron Man cosplayer. IMG_5155 Screen Shot 2013-11-10 at 8.28.05 PM IMG_5160 IMG_5157 1426288_10201522850127891_355454928_n Inori Aizawa has been a huge success at AFA and I am sure that fans will be seeing more of her in future Microsoft promotional events. Stay tune to Spiffy for more news about Inori! IMG_5178 In the mean time, you can find out more about Inori and access exclusive content at the following links: