Every week, we pay tribute to the growing number of tech, media and creative companies sprouting in Singapore – the startup scene is alive and well! We visited GimmieWorld Pte Ltd on a Tuesday afternoon, as part of our continued initiative to visit different start-ups weekly.
GimmieWorld, a Singapore-based provider of loyalty software for mobile and online publishers, focuses on creating customer loyalty. They have secured large players as anchor customers – for instance, Hungrygowhere.my, which provides restaurant guides, reviews and buffets to discover what and where to eat. According to Gimmie’s founder and CEO David Ng, he feels that GimmieWorld loyalty solutions can offer new revenue streams for their partners. In today’s commercial world , the importance of retaining existing customers and expanding business is paramount. Companies with more channels face difficulties in managing interactions with their customer base.
GimmieWorld addresses this problem while creating delight through an enhanced user experience. User experience is important for any software solution, as the software is primarily an administrative working instrument. They understand that the success of their software critically depends on how motivated users feel to work with it. The entire loyalty solution was designed with user friendliness in mind, such as the ability to input their own rewards in only two minutes and choosing from customisable pre-built templates.
How does GimmieWorld work?
Publishers get an online dashboard to manage their programs. GimmieWorld requires users to register through Facebook, allowing brands to incentivise social sharing through additional offers. Rewards are given to the users for a variety of actions such as referrals, Facebook invites and unlocking badges. Once they are ready, users can visit a marketplace where they can redeem their points for free or towards discounted items such as Coffeebean and Breadtalk vouchers. Publishers can get revenue from all the reward redemptions provided by partners. Analytics and reports are auto-generated which enable companies to get insights of all reward members including their details, reward redemption statistics to track the events and rewards instantly. (refer to picture below)
GimmieWorld also came up with a creative feature exclusively for retailers. The software can help to create virtual loyalty cards for users using their own Facebook account details. Each user will be given a unique ID number and barcode on their phone to show at the store. The barcode will be scanned using the modified barcode scanners which the company provides, allowing flexibility of plugging into laptops and tablets getting customer’s point of sale data easily. (refer to picture below)
With GimmieWorld’s various ways to enhance CRM (customer relationship management) user experience, it is no doubt that their CRM software will soon be a hit in Singapore’s market. The company will be enabling others to resell the platform, and launch new product features for different types of mobile devices. If you are passionate about developing and building new software, do contact them as they are looking for interested interns to join their fun-loving team.
Lastly, check out their cosy studio workplace environment they work in. Shelves are neatly packed with utensils, bottles and containers to categorise their items. There is also a microwave available for staff members to heat up their lunch. GimmieWorld office is located at Soho1 at central Clark Quay, which is five minutes away from the MRT station.
For more details, visit: http://gimmieworld.com
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